Here's the hypocritical part… When is GQ going to put a bunch of fat men in there doing the same thing? It won't happen. You'll never see models that are 10's saying that fat men are beautiful and attractive. Because... they DON'T actually believe that that they are attractive. Sports Illustrated was basically forced into doing this. They know what this is about. What's next? Playboy is just going to get some gigantic fat lady and put her naked in their book? They would lose money immediately. This is what happens when businesses force themselves into a hole they cannot get out by capitulating to the mob.